Walkers have a new thing to draw us even deeper into their corporate crisp fiefdom. It’s called the Taste Challenge or something similiarly exciting sounding, and it’s an amazing marketing strategy. They’re testing five new flavours of crisp on us (until around May) and we have to vote on which one becomes permanent; the others will disappear into the crisp-ether forever. So the horrific fear that an incredible, tantalizing new flavour of Walkers will evade our grasp for all time haunts us and keeps us awake at night. And we just have to go and buy all five flavours. Just to make sure.
Not to mention that they’re equipped with intruguing names…
- Duck with Hoisin Sauce
- Builder’s Breakfast
- Chilli and Chocolate
- Fish and Chips
- and finally… Cajun SQUIRREL.
Duck with Hoisin Sauce is fairly standarly ducky and Hoisinny. Reviews forthcoming on the other ones. Of which I bought all.
